Our story

Exterior of the Press Kit Criativo headquarters in São Paulo

Get to know us

It started inside a communications plan

After 11 years working in communications agencies, Karla Calado decided to make kit production a profession of its own and bring to life the countless kit ideas that came up while she wrote her communications plans. Her years at major agencies — InPress, Imagem Corporativa, Máquina CW, and CDN Comunicação, among others — gave her the experience to bring the two worlds together. That’s how Press Kit Criativo was born, in 2012.

We grew through one of the oldest marketing tools there is: word of mouth. The communications world came to know PKC’s work, and to recognize it.

“Creativity is our most important tool.”

“Transparency is what we value in every relationship with our stakeholders.”

“Partnership is always what sets us apart.”

Karla Calado — Managing Partner

What drives us

Mission, vision, and values

Mission

Run the entire press kit operation — concept and design, production, kit assembly, delivery, and warehousing — so every brand has one partner from the brief to the recipient. Turn a creative idea into a kit that is smart, elegant, expressive, and fun; a kit that arrives flawless in the hands of the people who matter and is worth keeping.

Vision

Be the partner that earns partners: the first name agencies and brands call when there’s a kit to solve, from the simplest one to the one nobody knows how to produce. Keep growing the way we have since 2012, by word of mouth from people who trust our work, with honesty, optimism, and accountability in every project and every relationship.

Values

People before job titles: we treat clients, suppliers, and colleagues as people, not as a step in a process.
Diversity you can see in the work: in the ideas we pitch, the team we build, and the kits we deliver.
Integrity with no audience: we keep our word when no one is watching, and we speak up when something goes off plan.
Honesty before convenience: real deadlines, clear pricing, and the information you need to hear.
Optimism with both feet on the ground: every surprise has a fix, and ours comes with a workable option, not an excuse.
Equality with no exceptions: no discrimination of any kind, whether by origin, gender, color, faith, or orientation.
Doing good with nothing in return: we back social causes because it’s right, not because it looks good.